Lidl commenced trading in the UK in 1994 and currently has over 720 stores trading nationwide.
The Lidl retail philosophy centres on simplicity and maximum efficiency at every stage of the business, from supplier to customer, enabling the company to sell high quality products from a limited range of exclusive own brand and well-known labels at the lowest prices.
Lidl stores sell a limited range of carefully selected product lines and are able to offer these high quality products at low prices due to a pan European bulk purchasing policy; Lidl own a number of their key supply chains and so are able to control cost and efficiency throughout the chain. Offering this limited range gives Lidl immense buying power and allows us to keep our low prices whilst maintaining the quality of our range.
A common misconception is that Lidl will have an adverse impact upon existing town centres but in fact a Competition Commission report confirms that Lidl provides a different retail offer in comparison to the main food retailers or ‘Big 4’, such as Tesco and Sainsbury’s. This has also been acknowledged by the Secretary of State, Planning Inspectors in their decisions following public inquiries into Lidl schemes and is shown in a study undertaken by RPS in 2009 which examined how ‘out of town centre’ Lidl stores impacted upon the functionality of town centres when the store had been trading for more than 12 months.